📌Name approval process
Navigate the UAE business name approval process with our comprehensive guide. Learn key steps, considerations, and tips to ensure your business name meets all legal requirements. Visit Sharkup.com
🧾 Understanding the Name Approval Process in the UAE
Overview
Choosing a business name in the UAE involves a structured and culturally sensitive approval process. Whether you're setting up in a Free Zone or on the Mainland, this guide walks you through the step-by-step process of getting your trade name approved legally and efficiently.
📌 What You'll Learn
✅ Step-by-Step Approval Process
Step 1: Understand the Naming Guidelines
Before submitting your application:
- Avoid religious references (e.g., Allah, mosque, prophet)
- Do not use government-related names unless approved
- No vulgar, political, or culturally offensive language🔍 The name must reflect UAE values and not mislead customers.
Step 2: Conduct Preliminary Research
Check availability and potential conflicts:
Search existing trade names via DED or Free Zone portals
Check for similar trademark registrations with the Ministry of Economy
Optional: consult legal or business setup advisors for clearance
🧠 Have 2–3 backup names in case your primary option is taken or restricted.
Step 3: Submit Name Application
Submit your name options via:
The DED portal for Mainland companies
The Free Zone authority for Free Zone businesses
- Provide 2–3 alternatives
- Include business activity and legal structure (e.g., LLC, FZE)
- Pay name reservation fee (AED 620+ depending on jurisdiction)💻 Some authorities offer instant name reservation; others may take 1–3 days.
Step 4: Respond to Rejections
If your name is rejected:
You will receive an explanation (e.g., name too generic, restricted word)
Modify and resubmit using provided feedback
🚫 Avoid acronyms unless they represent your name or are well justified.
Step 5: Final Approval & Use
Once your name is approved:
- Use the exact approved name in all documents
- Begin trade license application using the reserved name
- Ensure consistent use across marketing, invoices, and legal paperwork✅ The approval is typically valid for 60 days — act quickly to complete your registration.
⚠️ Important Considerations
Cultural Sensitivity
Respect Emirati norms by avoiding:
Slang or aggressive language
Religious or political symbols
Ambiguous phrases without meaning
Legal Restrictions
Avoid terms like “Emirates,” “UAE,” or any ministry/authority name
Do not include geographic names without permission
Avoid exaggerations like “Global,” “International,” or “World” unless justified
Future-Proof Your Brand
Choose a name that:
Can scale with your business (not too niche)
Works across languages (Arabic + English)
Avoids hard-to-spell or obscure words
📦 Think about your name in domain registration, social media handles, and trademarking.
✅ Final Tips for Success
Use unique, meaningful names
Copy existing brand names
Align with your license activity
Use restricted or sensitive terms
Submit 2–3 options to avoid delays
Use slang, abbreviations, or foreign-only words
Need help getting your UAE company name approved quickly and correctly? 👉 Visit Sharkup.com for expert naming strategy, legal screening, and full support with trade name reservations in all UAE jurisdictions.
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